Entries by Carlos Zuluaga

The SEO ‘do more with less’ cookbook

How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. “Do more with less.” Is a statement that means there is a need to reduce […]

The four pillars of an effective SEO strategy

The four pillars of an effective SEO strategy Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. A quick search for “SEO ranking factors” will give you all of these answers and myriad others. The four categories that you can learn […]

Do You Know How Many People Go To Your Website?

How do you know how to target your online campaigns, if you don’t know who, and most importantly, how many people are going to your website? While it is a common misconception that seeing the amount of traffic on your website is not possible, or a mystery, it is actually very easy. Follow these easy steps […]