How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients. As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. In its simplest form, we need to […]
About Carlos Zuluaga
I am the owner and creative director of Lion Fuse. I love blogging and doing creative stuff.
Entries by Carlos Zuluaga
Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based on who they are shown to and where they appear. Facebook’s new dynamic creative tool enables brands to input multiple options for each of the elements that make up an ad […]
How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. “Do more with less.” Is a statement that means there is a need to reduce […]
The four pillars of an effective SEO strategy Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. A quick search for “SEO ranking factors” will give you all of these answers and myriad others. The four categories that you can learn […]
How do you know how to target your online campaigns, if you don’t know who, and most importantly, how many people are going to your website? While it is a common misconception that seeing the amount of traffic on your website is not possible, or a mystery, it is actually very easy. Follow these easy steps […]