Why agency communication needs to pivot from reporting to analysis (and how)

How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients. As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. In its simplest form, we need to bring the client more revenue and cut their cost per acquisition. And that difference had better far exceed our own pricing. That’s all clients care about at the end of the day. Except, that’s rarely what we give them in reports. Instead, we give them every leading indicator or random raw number and expect them to read between the lines.

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Facebook’s dynamic creative can generate up to 6,250 versions of an ad

Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based on who they are shown to and where they appear. Facebook’s new dynamic creative tool enables brands to input multiple options for each of the elements that make up an ad and accommodate different placements. The tool will be available for Facebook Ads Manager and Power Editor; the supported campaign objects are conversions, app installs and traffic.

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The SEO ‘do more with less’ cookbook

How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. “Do more with less.” Is a statement that means there is a need to reduce budget while still maintaining growth (or, at a minimum, flat year-over-year performance).

SEO professionals today are constantly competing against significantly larger teams — unless, of course, you are working at the online gorilla Amazon or in a top affiliate organization. The recipe in your cookbook should be:

  • pursue position gains for head terms
  • maximize CTR (Click-through rate)
  • Expand long-tail keyword inventory
  • maximize value from existing traffic
  • amplify external content marketing efforts
  • align SEO efforts more closely to campaign calendars.

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The four pillars of an effective SEO strategy

The four pillars of an effective SEO strategy

Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. A quick search for “SEO ranking factors” will give you all of these answers and myriad others. The four categories that you can learn about are technical SEO, Content, on-site SEO, off-site SEO.

  • Technical SEO: how well your content can be crawled and indexed.
  • Content: Having the most relevant and best answers to a prospect’s question.
  • On-site SEO: The optimization of your content and HTML.
  • Off-site SEO: Building authority to ensure Google stacks the deck in your favor.Of course, these four areas have some complexity and overlap, but understanding your strengths and weaknesses in relation to them is key to focusing your efforts.

Of course, these four areas have some complexity and overlap, but understanding your strengths and weaknesses in relation to them is key to focusing your efforts.

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Do You Know How Many People Go To Your Website?

How do you know how to target your online campaigns, if you don’t know who, and most importantly, how many people are going to your website?

While it is a common misconception that seeing the amount of traffic on your website is not possible, or a mystery, it is actually very easy. Follow these easy steps to start getting all the information you need, and increase your campaign success rate by understanding your audience.

Alexa.com

Alexa.com is a great tool to get some general information based on the past visitors on your website. Although it’s not extremely accurate and will not give you all the details you’re looking for, it’s still a good way to see where you stand and how you can improve.

Majestic SEO

Majestic SEO is similar to Alexa, except you will get a few more technical details, such as External BacklinksReferring Domains, Indexed URLs, and others. This information is useful to know who is sending you traffic from their own website, and where your website is listed or linked to. Just like Alexa, you can pay an additional fee to get further information that may be useful. However, this may still not be the best option to rely on for the future.

Google Analytics

Google Analytics is by far the best, FREE tool to manage all traffic analytics, not only for your website, but for other platforms such as social media, and email newsletters. Although Google Analytics may need a few days to start getting you some useful data, it is a tool that your website simply cannot go another day without.

Google Analytics will give you performance and demographic data to let you know where your users are coming from, what their average visit time is, what pages in your website are being visited the most, and better yet, it brings all your social and email outlets together to tell you what’s working and what’s not.AnalyticsGoogle

The setup is easy, but if you are not familiar with the setup process or don’t know how to access the backend of your website, Lion Fuse can help! We can help you setup your Google Analytics and get your website setup in no time, and if you want to get the most of out your data, we can help you boost your numbers by helping you plan, develop and execute your marketing campaigns!

Reach out to us if you are interested in setting up your website with Google Analytics, and if you want to see how we can help you increase your website traffic and sales! We’d love to see your business grow.