How do you know how to target your online campaigns, if you don’t know who, and most importantly, how many people are going to your website?
While it is a common misconception that seeing the amount of traffic on your website is not possible, or a mystery, it is actually very easy. Follow these easy steps to start getting all the information you need, and increase your campaign success rate by understanding your audience.
Alexa.com is a great tool to get some general information based on the past visitors on your website. Although it’s not extremely accurate and will not give you all the details you’re looking for, it’s still a good way to see where you stand and how you can improve.
Majestic SEO is similar to Alexa, except you will get a few more technical details, such as External Backlinks, Referring Domains, Indexed URLs, and others. This information is useful to know who is sending you traffic from their own website, and where your website is listed or linked to. Just like Alexa, you can pay an additional fee to get further information that may be useful. However, this may still not be the best option to rely on for the future.
Google Analytics is by far the best, FREE tool to manage all traffic analytics, not only for your website, but for other platforms such as social media, and email newsletters. Although Google Analytics may need a few days to start getting you some useful data, it is a tool that your website simply cannot go another day without.
Google Analytics will give you performance and demographic data to let you know where your users are coming from, what their average visit time is, what pages in your website are being visited the most, and better yet, it brings all your social and email outlets together to tell you what’s working and what’s not.
The setup is easy, but if you are not familiar with the setup process or don’t know how to access the backend of your website, Lion Fuse can help! We can help you setup your Google Analytics and get your website setup in no time, and if you want to get the most of out your data, we can help you boost your numbers by helping you plan, develop and execute your marketing campaigns!
Reach out to us if you are interested in setting up your website with Google Analytics, and if you want to see how we can help you increase your website traffic and sales! We’d love to see your business grow.