The four pillars of an effective SEO strategy

The four pillars of an effective SEO strategy

Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. A quick search for “SEO ranking factors” will give you all of these answers and myriad others. The four categories that you can learn about are technical SEO, Content, on-site SEO, off-site SEO.

  • Technical SEO: how well your content can be crawled and indexed.
  • Content: Having the most relevant and best answers to a prospect’s question.
  • On-site SEO: The optimization of your content and HTML.
  • Off-site SEO: Building authority to ensure Google stacks the deck in your favor.Of course, these four areas have some complexity and overlap, but understanding your strengths and weaknesses in relation to them is key to focusing your efforts.

Of course, these four areas have some complexity and overlap, but understanding your strengths and weaknesses in relation to them is key to focusing your efforts.

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